The tequila industry has been seeing a continuous and promising growth, as the spirit becomes one of the most popular not only in the United States but around the world, too. As a result of this increasing interest from the public, producers are starting to divide into two different directions. Some of the larger brands are starting to adopt a more industrial model, while the smaller ones opt for more sustainable alternatives. This is how small producers can make sustainable tequila and offer a unique and high-quality spirit.
One of the most important parts of starting a tequila business is choosing the type of agave we will work with and how we will get it. While many companies work with agave harvested by others if we might want to consider growing our own agave. Even when this might take more time before we can actually start producing our tequila, growing our own agave is the best way to ensure we offer a sustainable product, since we would be able to use the waste created during the production as compost to use when growing more agave.
Being aware of how much water it takes to produce tequila is another important aspect to consider when starting our own brand. It takes 10 liters of water to produce 1 liter of tequila that comes 100% from agave. Building our own water treatment facility will allow us to recycle any liquid waste that we generate during the production of our spirit. This way, we will reduce the amount of waste we generate and still offer a high-quality and eco-friendly spirit.
Talking about compost and sustainability when producing tequila, it would be quite beneficial for our brand to set up a compost field that will eventually help us during the process of making the spirit. When we combine treated waste liquid with solid waste, we end up having plenty of fertilizer, which will be later used to harvest more agave. More agave means more tequila, and several brands have started to incorporate this to their production processes.
Opting for an artisanal and handcrafted approach when starting our tequila brand comes with many benefits. One of these benefits is that it would allow us to work on a batch-by-batch focused model, which in turn will leave us handling a more manageable waste load. This small-scale approach is better than an industrial manufacture approach since we can offer a more exclusive product while reducing our overall amount of waste at the same time.
Last but not least, we need to remember that becoming a certified brand of tequila will boost our product greatly, and we should aim at this achievement. Some of the most important certificates to look for including the California Certified Organic Farmers’ certificate, the Kosher certification that confirms our tequila has no additives whatsoever, and Mexico’s Green Industry Certification for waste disposal, water usage, and energy saving.