The interest in tequila within the American market has been slowly but steadily growing during recent years. Not too long ago, tequila used to be considered a cheap but effective drink for parties. However, many producers have worked hard to give tequila its well-deserved prestige and recognition. This is the particular case of premium tequila, which aims at producing high-quality versions of the spirit.
There are many different types of tequilas out there, including añejo, blanco, and reposado. However, premium tequilas try to go beyond these categories in order to achieve a higher-end drink. First of all, we need to talk about what exactly premium tequila means. Also, discussing the price range and characteristics of this type of tequila is important. This way we will know how to choose and enjoy a premium tequila the way we should.
What Exactly Does Premium Tequila Mean?
Talking about premium tequilas means talking about the art of distilling and aging the spirit. Also, in order to achieve a truly premium product, many brands focus on the bottle, too. To begin with, distillers who work with premium tequila try to follow a traditional, almost artisanal technique. This includes harvesting the best blue agave and letting it reach its highest point of growth. It also means being patient and careful during the aging period and barrels. Besides, most premium tequilas will come in handcrafted, even limited-edition bottles that add to the luxurious concept of premium tequila.
What is the Price Range of Premium Tequilas?
Another essential aspect of premium tequilas comes with the price tag they sell at. Because of the careful process of distilling and aging, and the handcrafted design of the bottles, a premium tequila will not be as affordable. Nevertheless, this doesn’t mean that premium tequilas are for the elite only. Many brands and producers offer premium tequilas from $50 to $300. There are other producers, though, that like to take their art to the higher end to the spectrum. Some of the most expensive tequilas under the premium and ultra-premium category will be around $1000 to $3.5 million.
Do Premium and Ultra-Premium Tequilas Actually Make a Difference?
When we think about premium tequila, we know we are talking about a high-quality spirit. This is reflected, not only on the price tag, but the whole process it goes through. Having this in mind, we can say that premium and ultra-premium tequilas do make a difference. The wood of the barrels, the aging process, the harvesting of the agave, all that play an important role in the flavor of the spirit. However, it only makes sense to spend hundreds, even thousands in a premium tequila when we want to drink it neat. This way we will be able to fully enjoy its flavor and aroma. If we want to prepare a bunch of summer cocktails, premium tequila is not ideal.
We must remember that every tequila is different, and that price alone is not an indicator of quality. As long as we are buying 100% agave, we should be able to enjoy a good bottle.