Cinco de Mayo is a huge holiday in the US, being a date on which people get together and celebrate the Mexican culture and its undeniable inheritance. As such, it is impossible to not join the celebration enjoying a refreshing cocktail or having a shot of America’s favorite spirit, tequila. Whether you opt for the classic Margarita or prefer to savor it sip by sip, tequila has become a favorite in the United States, making it the country that consumes it the most.
According to a recent study carried out by the International Wines and Spirit Record, more commonly known as IWSR, and one of the most trusted sources of data regarding the world of alcoholic beverages around the world, the United States is the country with the highest level of tequila consumption. Even when, on average, Americans have been drinking less alcohol during the last couple of years, the Mexican spirit’s popularity keeps growing.
Such growth has been slow but steady, and studies on this market show that this trend is not likely to stop anytime soon. As the IWSR shows, consumption of tequila and other spirits based on agave like mezcal grew 9% in the U.S. in 2018. Also, the category of agave-based spirits should be seeing a growth of 4% every year until 2022. This would leave tequila consumption quite close to the level of rum consumption in the country.
When it comes down to agave-based spirits, the one with the fastest growth has been mezcal, and not tequila, though. Last year, consumption of mezcal in the U.S. saw a growth of 32.4%, when tequila saw a still impressive growth of 8.5%. This is the result of a small growing base of aficionados who are becoming more interested and knowledgeable on the different types of agave-based spirits, and mezcal seems to be topping that lists.
These numbers show that Americans might be switching rum, vodka, and scotch for tequila and mezcal in the future. However, at a global scale, tequila is seeing slower growth. The IWSR forecasts a growth of 2.5% worldwide, which confirms the growing trend of tequila and mezcal consumption as something that is happening in the U.S. only.